Relaties
The Zeno CRM module supports the management of all relationships within a publisher, such as subscribers, advertisers, agencies, authors, partners, and suppliers. Relationship data is recorded centrally and is directly linked to processes such as subscriptions, ad sales, events and orders. This creates a single overview of contacts, interactions and transactions.
Always a centralized 360° view of all relationships
The Zeno CRM module provides the tools publishers need to manage relationships, organize contact data, and track interactions across the entire organization. By centralizing relationship data, Zeno helps teams across marketing, sales, finance, and customer service work from the same reliable source of information.
Comprehensive contact management
Zeno allows users to manage individuals, companies, departments, and organizational structures in one central database. Contacts can have multiple addresses, communication channels, and roles, while relationships between organizations and individuals can be mapped to reflect real-world structures. Because the CRM is integrated with the rest of the Zeno platform, teams always have direct insight into related subscriptions, orders, events, and financial data.
Interaction tracking and task management
Zeno allows teams to log interactions such as phone calls, emails, meetings, and visits, creating a complete interaction history for each relationship. This helps teams understand the context of each contact and maintain consistent communication across departments. Users can create tasks, reminders, and follow-up actions linked to specific contacts or organizations. Tasks can be assigned to individual users or teams, ensuring that important follow-ups are never missed.
Segmentation and audience management
Zeno allows organizations to segment contacts using attributes, tags, and dynamic filters such as industry, role, subscription type, interests, or activity history. These segments can be saved and reused to quickly create targeted audiences for marketing and communication. Segments can be synchronized with email and marketing platforms to send newsletters, campaigns, and automated customer journeys such as onboarding flows or renewal reminders. Because segmentation is based on real-time CRM data, teams always work with up-to-date audiences for more relevant communication.
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