B2B trade magazines
B2B publishers operate in an environment where customers interact in various ways, including subscriptions, ads, and events. In addition, organization-wide subscriptions, various user roles and access rights play an important role. This combination of models and processes creates complexity. Zeno brings subscription management, customer data and access control together in one system, so that processes are better aligned.
Control over the entire platform, from individual subscribers to complex organizational structures
Manage complex subscription and access models
B2B models often consist of contracts, licenses, organization-wide access and multiple users per account, with different rights and conditions. Zeno supports these structures within one system, so that subscriptions, access, and billing can be managed together.
Insight into data and performance
Reliable data is essential, but often spread across different systems. Zeno brings subscription, financial and customer data together to provide insight into performance, revenue and customer value. This supports reporting, forecasting and decision making.
Full customer view
In B2B relationships, there are several contact moments, such as subscriptions, event participation and purchases. Zeno brings this data together in one system, providing a complete and useful overview of customers and their interactions.
Support multiple revenue streams
Subscriptions, ads, events, and product sales often run in parallel, but are not always well coordinated. Zeno brings these revenue streams together in one platform, with integrated billing and financial processing. This reduces manual work and ensures consistent processes.
Recognizable issues, concrete results
Learn how other publishers have simplified their processes and what this has resulted in daily practice.
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