B2C Magazines
The magazine market is changing rapidly. Print is under pressure and is moving to digital channels, where content must be available at all times and via multiple channels. Publishers are evolving from print-driven brands to platforms with magazines, websites, newsletters and events. Zeno supports this development by bringing processes around subscriptions, sales and customer relationships together in one system.
Control over the entire operation, from print to digital
Expand and maintain subscriber base
Strong relationships with subscribers are essential. Zeno supports flexible subscription models, from print to digital and combinations thereof. Features such as trials, promotions, and automatic renewals help attract and retain readers.
Simplify a fragmented IT landscape
Many publishers work with different systems for subscriptions, CRM, newsletters, and ads. Zeno acts as a central platform that connects these processes and systems. This reduces complexity and supports a consistent approach.
Insight into data and performance
Data from subscriptions, sales and digital channels is often scattered and difficult to combine. Zeno brings operational and financial data together to provide insight into performance, turnover and development. This supports better decision making.
Full customer view
Readers' relationships include multiple touchpoints, such as subscriptions, purchases, and interactions. Zeno brings this data together in one system, so that a complete overview of the behavior, history and value of each relationship is created.
Recognizable issues, concrete results
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