Top 4 trends publishers should look for when determining their subscription models

Subscriptions provide recurring revenue and are the ideal way for publishers to permanently retain customers. Covid-19 has had a major impact on consumers' online buying behavior and digital media consumption rose substantially. Today, the average individual uses at least 2 subscription services from publishers.
The rise of this “subscription economy” isn't a temporary thing either. The digital subscription market is currently estimated at a global turnover of USD$650 billion, according to US researchers. There are various theories about how the
subscription market for publishers will develop, but the general consensus is that growth is far from over. To really lead the way, it's important for publishers to capitalize on the most important trends in subscription models. In this White Paper, we discuss 4 trends in subscription models that can help you to be or stay top-of-mind with your target group and thereby be one step ahead of your competitors.

Read here more about the 4 trends.