Family Sharing: Dealing smartly with the shared use of digital subscriptions

Family Sharing: Dealing smartly with the shared use of digital subscriptions

The publishing world is constantly changing. Digital subscriptions are playing an increasingly important role in the business model of many publishers. But where print was naturally limited to one mailbox, digital subscriptions are easy to share — often throughout the household, sometimes far beyond. One account is effortlessly shared with multiple users, with no additional revenue for the publisher.

What once started as customer friendliness is now becoming a structural problem for many media companies. How do you ensure that your digital offer is used fairly, without harming the relationship with the customer?

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